Importance of a Responsive Website Design

Before we delve deeper into the benefits of having a responsive website design, perhaps we should start by understanding what a responsive web design is. Firstly, it’s important to note that the days when we only had to use a computer to access websites are long gone. People can now browse the internet with all manner of mobile devices including cellphones, tablets, E-readers and gaming consoles. 

Ensuring your site or blog is compatible with different mobile devices is therefore an important part of the development process. The easiest and most effective way to achieve this is to create a responsive website. It is called responsive because it can adjust itself to a wide range of screen sizes. 

Benefits of a Responsive Website Design

• More Traffic

Studies have shown that majority of internet surfers use mobile devices to access the internet. You can therefore tap into this traffic by choosing a responsive website design. With this web design, you allow your target audience to access every webpage on your site, which increases your traffic. 

• Better Ranking

More traffic to your website automatically means better ranking. In fact it shouldn’t surprise you to learn that Google favors responsive web designs. When you are using a responsive website design, your webpages will automatically adjust in a manner that helps webmasters to keep content on the original URL. In other words, it reduces duplicity of your webpages. 

• Bounce Rate Reduction

In most cases when you do not have a responsive website design, your bounce rate tends to be high as visitors are automatically turned away by the clumsy design of your website. Nobody enjoys the hassle of having to scroll horizontally on their mobile device. A responsive website design helps you to deal with this problem. It offers better user experience, which is good for SEO.

Pay Per Click Ads- A Beginner’s Guide

As you contemplate promoting your website or blog, consider the possibility of using pay per click ads in your campaign. PPC is one of the latest search engine optimization tricks that have proved to produce results almost instantly. But just like other online marketing tools, PPC ads require a great deal of acumen and expertise. Extensive knowledge of the various aspects of pay per click ads is necessary, especially when you are setting up the adverts. The key to a successful campaign is to know how the entire process works. And so, let us look at some of the most important facets of a pay-per-click ads campaign.

Who’s Your Target Audience?

Truth be told; very few people take the time to think about their specific target audience when setting up pay per click ads. All that matters to them is to see an increase in traffic going to their site. Does that sound like you? Well, if so, you need a change of tact. Always base your advert on the specific audience you are targeting. Use keywords that you know your target audience are likely to search for. 

Create Objectives for Your PPC Campaign

Regardless of the size of your PPC campaign, it has to be aimed at specific goals. What do you want to achieve with the campaign? Knowing what to expect from the campaign is important because it helps you to measure the success. Other than driving traffic to your site, what other results do you want from your pay per click ads? This is a critical question that you have to ask yourself right from the word go. In fact, these goals will act as your guide when setting up the advert.

 
Develop a Relevant and Simple PPC Structure

It’s needless to say that your pay per click ads should be formulated using relevant keywords and phrases. The trick here is to create several adverts, each with its specific target keywords. Then remember to keep it simple. The most successful pay-per-click campaign structures are intuitive and practicable. What’s more, they are easy to monitor. 

Well, these are just some of the important factors that should always be at the back of your mind when you are setting up your pay per click ads.