Magical SEO Tricks and Tips for 2015

A common question that SEO experts have to deal with every day is: What are the best SEO tricks and tips? The most surprising thing is that even the most celebrated SEO specialists are usually at loss in providing a satisfying answer to this question, largely because search engine optimization, and internet marketing as a whole, is still evolving. Google and other search engines are always upgrading their mechanisms, and you have to keep abreast of these advances in order to remain competitive.

Here are quick SEO tricks and tips that are magical in improving site ranking.

Obtain a Google + Page

Google Plus is still not one of the most popular social media platforms, but it has proved to have great SEO value if used properly.  It’s a simple trick, really. You just link your Google Plus site to your blog and all your search engine results will appear with your profile picture. This helps your website to standout in search engine results, which naturally attracts more viewership. 

Increase Your Domain Authority

Basically, domain authority helps you to gauge the strength of your domain/webpage as compared to those of your competitors in the SERPs results. Domain authority is determined by a number of factors including quality of content, linking domains, social signals, and search engine responsiveness. The more domain authority your site has, the higher it will rank.

Localize Your Target Keywords

By using keywords that have local search terms, you minimize competition, which ultimately translates into higher ranking. It’s also a great SEO trick to place your website on Google Maps. 

Make Your Site Search Engine Friendly

Google will penalize you badly if you go against the laid down rules and procedures. For instance, don’t ever stuff your website with keywords because Google sees them as spam. Also, avoid cloaked or crawler only pages because Google will consider them deceptive. Click here for more tips on how to make your website Google-friendly. 

Mobile-Friendly Site

Most people today use mobile devices to browse the internet. You can easily increase traffic on your website or blog by making it mobile-friendly.  

How to make your website Google-friendly 

Common SEO Mistakes Affecting Your Ranking

It’s frustrating when you spend massive resources on SEO only to find your website on page ten of Google search results. Truly, this is demoralizing. But have you taken time to look at the possible SEO mistakes you could be making? Very few internet marketing experts will talk about the common mistakes that could be preventing your website from ranking higher.

Here are five of the commonest SEO mistakes that will definitely affect your ranking.

Poor Site Maintenance

A common mistake that website owners make is to assume that a website is meant to run flawlessly through eternity. Without proper maintenance, your website will certainly lag behind- especially in the current ever-changing environment. Update your website regularly to ensure it’s at par with the upcoming ones.

Lack of Consistency

Don’t expect better search engine results if you are not consistent in your SEO campaign. If you are relying on content for search engine optimization, you have to keep publishing new content every now and then. Also, check what your competitors are doing to improve their ranking, and make sure to do it even better. 

Wrong Keywords

This is a common SEO mistake that even celebrated online marketing experts make. It’s only natural for someone to choose keywords that appear to describe their website. The unfortunate thing is that people may not be searching for these keywords. Use the available keyword suggestion tools for the right keywords. 

Lack of Proper Title Tags

A lot of bloggers and website owners tend to forget title tags when publishing content. This negatively affects the way a search engine crawls through your pages. Other people have title tags but forget to include the targeted keyword. That also affects your ranking. 

Spamming Your Site with Excess Back Links

Some people assume that having more backlinks will help improve their search engine ranking. This is a common delusion, but a wrong one. When back linking your site, choose just a few of the most reputable and useful links. 

Internet marketing is evolving- meaning that what is working for you today could not be useful tomorrow. You therefore need to keep abreast with the latest advances and avoid making the above and other common SEO mistakes.  

The Top 3 Online Marketing Strategies for Small Businesses

In this competitive world, online marketing strategies have become the lifeline for small and medium businesses that operate on small budgets. As a novice entrepreneur, you are going to find it awfully difficult to get the word out about your brand, especially since you do not have the budget to place expensive adverts on TV and billboards. 

But don’t worry because a well thought out online marketing campaign will give your brand the much needed boost and exposure. Now, the million dollar question is: Which online marketing strategies will work best for you? Here are the top 3 online marketing strategies that have proved to work for small and medium businesses. 

Social Media Strategy

Believe it or not, social media has become a critical part of the modern business world. Investors have discovered the magic in social media marketing. It not only drives traffic to your website, but also gives your brand a character and human voice that the online community can identify with. It may take time to create a loyal customer base on social media, but it will eventually pay off. Just make sure you don’t hard sell your followers.

Get Online Endorsement by Celebrities

Most celebrities enjoy massive following on social media, and you can take advantage of their following to promote your brand. This doesn’t mean you have to pay them to endorse your brand; just give them your product as a gift and follow up with them after a week or so to get their opinion on the product. Use their response to create a marketing blog or social media campaign. 

Create Online Marketing Videos 

Online videos are among the most common online marketing strategies today. With a platform like YouTube, you can create free marketing videos with your product reviews and endorsements, and generate massive traffic to your site. A good online marketing video should include a keyword-rich title, clear and informative message, and a call-to-action.

It is no coincidence that some of the most popular brands on social media are ranking higher on search engines; it’s because they have piles of social media shares. I hope you will put these online marketing strategies to good use. All the best…

How to Build Strong SEO Marketing Strategy

Building a strong SEO marketing strategy for your online business is something you can’t run away from. A great deal of success in e-commerce is attributed to effective SEO marketing. This explains why every online merchant is busy searching for the right strategy to incorporate into their SEO marketing. You too can take advantage of this new experience to boost your internet business. But first you have to clearly understand SEO and its workings. 

SEO is the process of structuring a website to ensure it is in line with algorithms used by search engines to rank websites. Search engines use signals emitted by websites to produce results. Once you understand how this process works, you can easily figure out ways to make your website friendlier to search engines, which will ultimately improve its ranking. That, in itself, is building a strong SEO marketing strategy. However, these algorithms keep changing, and it is important therefore to evolve with them.  

Here are simple components of a good SEO marketing plan.

Content

As a website owner, you understand that most internet surfers are craving for information. Therefore, if you can fill your web pages with the kind of information people are searching for, your website will definitely rank higher. As you create content for SEO marketing purposes, make sure it is reader-friendly, informative, concise and interesting. 

Keywords

A good SEO content has to be optimized with keywords. These are targeted words and phrases that search engines use to retrieve information from a network of websites. Start with intensive keyword research to know what people are looking for on the internet. NOTE: Long tail keywords are known to rank better because they are less competitive. 

Link Building

Back linking is a simple trick that will work magic on your website. Websites with quality links have shown to rank better. Contact reputable websites and blogs in your business niche to see if they can give you back links. You can also do ghost writing for them. 

Social Media Marketing

Over time, it has been established that search engines rely- to a great extent- on social media platforms to find relevant and authoritative signals. By integrating social media into your SEO marketing strategy, you will be able to improve your credibility and online presence. 

Besides incorporating these components into your SEO marketing strategy, examine what your competitors are doing. Albeit SEO relies on almost similar mechanisms, you need to be more creative in your thinking to always have an edge over your competitors.