Importance of a Responsive Website Design

Before we delve deeper into the benefits of having a responsive website design, perhaps we should start by understanding what a responsive web design is. Firstly, it’s important to note that the days when we only had to use a computer to access websites are long gone. People can now browse the internet with all manner of mobile devices including cellphones, tablets, E-readers and gaming consoles. 

Ensuring your site or blog is compatible with different mobile devices is therefore an important part of the development process. The easiest and most effective way to achieve this is to create a responsive website. It is called responsive because it can adjust itself to a wide range of screen sizes. 

Benefits of a Responsive Website Design

• More Traffic

Studies have shown that majority of internet surfers use mobile devices to access the internet. You can therefore tap into this traffic by choosing a responsive website design. With this web design, you allow your target audience to access every webpage on your site, which increases your traffic. 

• Better Ranking

More traffic to your website automatically means better ranking. In fact it shouldn’t surprise you to learn that Google favors responsive web designs. When you are using a responsive website design, your webpages will automatically adjust in a manner that helps webmasters to keep content on the original URL. In other words, it reduces duplicity of your webpages. 

• Bounce Rate Reduction

In most cases when you do not have a responsive website design, your bounce rate tends to be high as visitors are automatically turned away by the clumsy design of your website. Nobody enjoys the hassle of having to scroll horizontally on their mobile device. A responsive website design helps you to deal with this problem. It offers better user experience, which is good for SEO.