4 Ways to Create SEO Friendly Content

What is SEO friendly content? If you can answer this question correctly in a single sentence, then you are one step closer to improving your site’s visibility on different search engines. To put it plainly, good SEO content has to be written with special focus on the mechanism of intended search engine. It has to follow specific guidelines designed to make it searchable and reader friendly. However, these guidelines are not standardized as the digital world keeps evolving. It’s important therefore to keep yourself abreast with these changes. Here are 4 essential steps that will help you create SEO friendly content. 

Create Useful and Factual Content

You need to ask yourself this question: What do I want to achieve with the content? Simply put, of what use is the content to your intended audience? You are not just writing content to fill up your web pages, so ensure you write something that readers can resonate with. Depending on what your blog or website is about, make sure your content offers solutions, or in other words, your content should answer to the needs of your intended reader. And of course everything you write has to be factual. 

Short and Concise Content Attracts More Readers

Make your content as short and succinct as possible. After all, who likes to read long and redundant articles? If you can articulate your points in a few small paragraphs, the better it is for everyone. In the same context, avoid repeating the same point over and over or using the same words; it makes the content boring.

Optimize Your Content with Keywords and Links

Pick the right keywords for your content and ensure they are spread across the article as required. In normal circumstances, keywords should be used in the title, meta-tag and body of the article. Never misuse keywords because most search engines view articles with excess keywords as spam, which will adversely affect your ranking. Building links for your content is another simple SEO trick. When you create back links for your site, you improve its viewership, which ultimately pushes it up the search results page. But the links you choose have to be credible.

Avoid Duplicate Content

Search engines use special algorithms and crawlers to analyze the credibility of every page. Pages with duplicate content lose credibility and thus rank poorly. Your content should be original, up to date and clear. Don’t forget to make it shareable across different digital platforms. It will boost your ranking. 

Over and above making your content interesting and readable, you must follow the laid down SEO rules if you wish to make it SEO friendly. Of course there is more to it than just the above four points, but these are critical in enhancing your content’s SEO prospective.