The Top 3 Online Marketing Strategies for Small Businesses

In this competitive world, online marketing strategies have become the lifeline for small and medium businesses that operate on small budgets. As a novice entrepreneur, you are going to find it awfully difficult to get the word out about your brand, especially since you do not have the budget to place expensive adverts on TV and billboards. 

But don’t worry because a well thought out online marketing campaign will give your brand the much needed boost and exposure. Now, the million dollar question is: Which online marketing strategies will work best for you? Here are the top 3 online marketing strategies that have proved to work for small and medium businesses. 

Social Media Strategy

Believe it or not, social media has become a critical part of the modern business world. Investors have discovered the magic in social media marketing. It not only drives traffic to your website, but also gives your brand a character and human voice that the online community can identify with. It may take time to create a loyal customer base on social media, but it will eventually pay off. Just make sure you don’t hard sell your followers.

Get Online Endorsement by Celebrities

Most celebrities enjoy massive following on social media, and you can take advantage of their following to promote your brand. This doesn’t mean you have to pay them to endorse your brand; just give them your product as a gift and follow up with them after a week or so to get their opinion on the product. Use their response to create a marketing blog or social media campaign. 

Create Online Marketing Videos 

Online videos are among the most common online marketing strategies today. With a platform like YouTube, you can create free marketing videos with your product reviews and endorsements, and generate massive traffic to your site. A good online marketing video should include a keyword-rich title, clear and informative message, and a call-to-action.

It is no coincidence that some of the most popular brands on social media are ranking higher on search engines; it’s because they have piles of social media shares. I hope you will put these online marketing strategies to good use. All the best…